But what's much more important to us is having HTML5 games in general move forward, and that starts by getting more folks (especially students) developing games with the technology versus Flash or Unity. If HTML5 "fails" for games, Clay.io no longer exists.
We gathered as much as we could for prizes, but the main issue was with securing more sponsors. Clay.io in its current state is 3 undergraduates at the University of Texas - we don't have funding at this point, so we have to be a bit scrappy.