Wait, what? Either this is off the mark or I'm missing a major initiative that could change the internet and save Microsoft. Is there a great article lingering about explaining why Azure is going to win?
MS is positioned very well. In the Enterprise world. Not consumer world.
Outside of the xbox (nd that has it's issues as well) MS has already lost the consumer market.
Consumers don't buy PC cause of Windows. The get Widows becuase it's the default OS on the PC they are buying. Most care-less what OS is running as long as they can check their email, play a few game and look at look/listen/create media.
Less than ten percent of consumers are not moronic enough to buy something better the first time.
The businesses buy windows because its good enough and already works for what they need and they don't want to learn it all again.
I live in an expensive bit of London where people can afford i-this and that and everyone still had cheap pink laptops running windows. Phones are different but there is a definite shift towards blackberry and windows phone around me from iPhones. Most people whinge about their iPhone these days.