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"I fully believe it will win"

Why do you believe this? Just because it's from Microsoft?

NB Not being snarky - really curious as to why people would think this.

Because its not opinionated at all, allows you to do what the hell you want and has very good support.

I've been burned by AWS and GAE support which is sometimes non existent. If you're running your business off it, you can't afford that risk.

I'm not concerned who it comes from.

I'd be worried that if support is their differentiating feature then this might not continue if their service becomes popular.