They're even pretty if you embed them with a bitmap using QArt — http://research.swtch.com/qart
OP's program removes 1/3rd of the steps, making it much easier for the user.
On a big billboard beside the freeway, sure. In a home for sale sign, or in a bus shelter, or anywhere else where people are either a) very interested or b) captive, they are fantastic.
Because hey, I'mma scan this QR code, and then remember about it when I'm topside.
Keep your phone hidden (but check out this QR code!)
Instead of trying to scan that QR code (in a corner of a billboard), here's the URL: http://www.btp.police.uk/pickpockets/