But launch still eludes them. I've purchased every game through Diablo 3, but that put me off the whole thing. Heart of the swarm will be the first Blizzard game i just don't bother with. The launch will be a disaster. Since they've taken away any reason for me to get excited about the launch, i've found that really leaks over into my excitement about the game.
Good luck to EA, good luck to Blizzard, you've committed your businesses to a technical infrastructure you're just not competent to build or manage. Seems like a risky strategy to me. Especially because games aren't really that important. It's not critical like food. There are a bunch of other offerings available.