> Consumers don't care about technology ideology. Native vs web, NOBODY CARES!
You are absolutely correct. And when they sell these for $50 a pop in Africa, South East Asia and Brazil people will be happy they didn't have to buy the $600 iPhone or Android.
These devices aren't even schedules to arrive in the US till mid to late 2014. And by the time they do they may have a strong enough foothold with developers and existing websites to have leverage with the US carriers.