Good point. I guess the question is: in the long run will Amazon be better of having Jeff Bezos performing his usual duties as CEO 3/23-3/27 or acquiring first hand the experience of working in a distribution center. The net difference is probably de minimis. Although it does make for good publicity and employee moral. So net-net I think this is a decent one-off gesture, but I don't think it belongs in every CEO's playbook.