That is nonsense, the way Freakonomics got that 100x more dangerous figure makes absolutely no sense.
Don't get me wrong - pools likely are more dangerous than guns. I'm just arguing that they aren't 100x more dangerous than guns.
In 2008 there were 376 deaths of "children" (aged 14 and below) by gun. In the same year there was 791 deaths by drowning (all sources).
So drowning is is roughly 2x as dangerous as guns but that is drowning from ALL sources, so that doesn't imply that pools are 2x more dangerous as guns since that ignores other sources of potential drownings (e.g. boats, bathtub, etc).
This data is all from the CDC's own web-site (http://wonder.cdc.gov).
What the Freakonomics guys did was take the above numbers and then use the total number of guns and total number of pools, and then abuse those statistics in order to try and get this 100x more dangerous figure.
In interviews he has essentially said he is a pro-gun advocate so that is something to keep in mind too...
As I said at the start, drowning is MORE dangerous than guns (2x). It is just not 100x more dangerous unless you're trying to measure the danger level of each individual gun rather than by measuring the risk to a fixed population (i.e. the danger from the average US child's perspective).