Wow. This was unnecessarily hostile.

Though I agree that the tagline's a little confusing, the first two bullet points ("Never ask for a friend's Wi-Fi password again" and "Sync passwords between your tablet and phone") gave me a clearer understanding of what they're doing here.

Irrespective of the quality of their explanation, your cynical assumption (read: projection) that in comparing themselves to Dropbox they're just trying to "seem disruptive" or to put on airs is disheartening. I don't know these guys, but why not give them the benefit of the doubt? Couldn't they be comparing themselves to Dropbox for another reason – namely, that Dropbox is great at syncing, and that, just perhaps, their app is great at syncing too?