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Previous discussion on the creator's blog: https://news.ycombinator.com/item?id=5215223

Generally accepted ad a hoax or ruse of some kind.

My opinion: Food is good. I don't want to replace food.

I don't think it's a hoax - he's sending me a batch and I can't wait to try it. I enjoy food occasionally, but most of the time it's just a giant pain in the ass.

If I had to hazard a guess at why the gut reaction is to call it a joke, it would be that (1) meal replacement shakes have been around for at least two decades and (2) it's not a weight loss suggestion (although he mentions it may be useful for that).

Reply on news.ycombinator.com