I went to the grocery store with my grandma back in 1980's, and she told me she wasn't buying steak because she and everyone she knew where boycotting a manufacturer. That was the first time I heard of the concept. I asked her if it worked and she said yes, they had successfully boycotted several products in the past. I always think of that when I hear talk of boycotting -- that it could work if people were serious about it and actually closed ranks around something.