I'm neither here nor there on the article. On the surface there's little I can argue with. But the reality is that Apple makes the lions share of profit in the industry and that is unlikely to change any time soon.
It /is/ bizarre that Apple is all of a sudden behaving like they are under threat though. Seems strange that Tim Cook seems to stick to "We don't worry about what everybody else is doing, we just want to build great products" while Schiller goes on the attack.