> I am not a web developer so that can partially explain my struggle with fabric, Django and multitude of webdev and devops modules that you use.

GitHub is not an app store. You can't expect to "install" a software as a service's code base. Open sourcing a project is opening it up to engineers, providing a self-hosted option on the other hand should be an easy to install alternative that probably requires another full-time engineer to handle as it needs to come with ability to upgrade, get logs, support and documents...