Spending so much time on sites like HN and TechCrunch, it's easy to forget that there are over half a million businesses started in the U.S. per year, with only a tiny smattering of those being VC funded tech startups.
Determined entrepreneurs get money however they can, but mostly pay out of their own pocket or borrow from local banks or credit unions. VC funded businesses are few and far between (except in SF), but seem to get a lion's share of the attention.