The "learn to code" movement has been sadly misnamed. It is _really_ a call for digital literacy (and no, I don't mean "digital" as in logic gates). When Douglass Rushkoff wrote "Program or be Programmed" he did not mean that everyone in the public has to actually write lines of code. The goal is for people to take more control and responsibility for their "digital/on-line/virtual" lives and that these are things that otherwise will be operated for the benefit or profit of others.
It is just hard to put that concept into a catchy tagline and the people who do actually program are apt to take the phrase "learn to code" literally.