They have startup program: http://www.saphana.com/community/learn/startups
It also costs an absolute fortune (only approved hardware allowed) and even the AWS instance which costs $3.50/hour is not certified for production deployments. I don't know many startups who can afford $5000 a month for minimum redundancy.
To get what I want from my database, I want SSDs. If I move my database to another provider, then I have to move everything else to keep the latency to the database low.
Not having an SSD option even when it's expensive leaves me shopping around for where to move all of my Linodes.
You might try building a new server on Digital Ocean with VirtIO enabled. It's an experimental option for new servers and you can contact support to have it enabled on existing ones, but should show further improvements according to some other folks in the support community.