Overpriced processed juice. Only reason this company is still alive is because it's owned by the Coca-Cola company.
Try to do the same and watch your company go bankrupt within 2 months.
Try to do the same and watch your company go bankrupt within 2 months.
I've worked with a small soda company that folded after a dozen years. The incumbents did everything from buy their space out from their retailers to scoring a monopoly with towns for public areas and schools.
Selling low-margin (often with seasonal swings) products that have to be kept cool, with a limited shelf-life, and overcoming the retail and distribution hurdles is an achievement.
They knew the advertising business, identified a target demographic and created a product with an image that appealed to them.
I remember back in 2003, they where visiting most universities which where campus kind, with a van decked out in astroturf. The obvious hypocrisy of their brand and message were plane staring you in the face. Take an old in-efficent desiel van, deck it in plastic stuff which looks like grass and you've a product.
It was almost emotive, and whilst it didn't appeal to me, they obviously really understood their target.
As such to dismiss it as overpriced juice, is akin to Balmer dismissing the iPhone as overpriced.