To prefix all this: I've never really looked in to Get Satisfaction for anything except a couple of random posts on other companies pages there. I can see where 37 Signals is coming from with the whole not being committed to an open conversation thing but I think the whole article is a bit sensational. A guy from Get Satisfaction even jumps in and says they messed up with that badge. They do need to make money some how and targeted ads seem like a good idea for that. It really strikes me as a young company that's just making a couple of mistakes and I don't think they deserved this PR. I wonder if anyone at 37S tried to contact GS before making this post. If they did then it was deserved but if not I'm not so sure.