As you do with google reader. You can fully export your feeds and move elsewhere. At /least/ they're letting you keep your data. I'm not saying it didn't feel like a dick move... but at least they make it easy to move away. I already switched to another reader and I'm getting more used to it every day. We may be emotionally attached, but the world moves on. How many of these small companies you give money to give you the freedom to download your data?