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I would bet that this is yet another example of a startup pushing things to the edge. For example, Youtube/Scribd/etc. have hosted copyrighted material in their early days. This clearly benefits them while they make baby steps towards compliance. Startups will do what they can get away with, not that I know anything about this.

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I'm willing to bet that most of the people on the GS side didn't realize that someone could see their actions in as sinister a light as Jason Fried obviously did.

It's interesting the extent to which emotions and self-control are the deciding factors here; it's clearly important to be seen to feel, but also to be in control of your emotions.

I'd actually suspect it was part of the business model. They're banking on companies paying for reputation management. After the recent Yelp discussion (and some other older examples of a similar issue), I was not surprised at all about Jason's post.

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