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Standard Atlassian MO for all of their products. They get you by having what would be a fairly small team in your company (usually 5 people) using their product and they are the trojan horse that then makes you end up purchasing a license.

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That sounds like it's either an unclear arrangement ('trojan horse') or a bad thing ('makes you end up purchasing'). Atlassian makes great products and, if your team/company grows to the size where you need to pay, the cost is far less than the value of time saved. Sometimes, it's worth avoiding the hassle of free/open-source projects for critical tools.

I say this is a very happy paying Atlassian paying customer.

We pay for Atlassian products at my company as well. I just call their business model the "trojan horse". I personally don't prefer their products but that is not to say they are bad.

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