Secondly, it's centralized around a company, so you know that everyone has everyone else on HipChat, unlike Skype, where everyone needs to manage their contact list separately.
Finally, the notification features are really nice. I can just @mention someone's name, and it's like summoning them into the room to answer a question for me. It's way smoother than adding someone to a Skype conversation, since they'll be able to trace back the history of the conversation.