I thought Linux avoids malware by both unpopularity and security features? If it suddenly has a global market share of 20%, what then?
If Microsoft and Windows stalwarts believe in that strongly enough, they should be in favor of seeing PRC adopt Linux.
2) Boycott Firefox until they get their sandboxing act together. Use Chromium/Webkit2 browsers. Disable Java applets/WS.
Alternatively, go full Stallman[1].