It's fine and good that companies want to hire more female engineers. But this article is lame, which you should have picked up on when the author used the word "rockstar"
Which is, again, not sexist or racist at all. *-ism implies institutional bias of a society, not an individual instance of discrimination.
It is _discriminatory_ against men, for sure. But not 'sexist.'
Sexism/racism et al. can exist outside of institutions no? "Hate crimes" for instance clearly do not involve any recognizable institutions yet clearly involve an -ism of some kind. Nor do -isms only exist at the society level. For instance it would be possible for a female owned company to not hire men (female hiring bias/sexism) which would run counter to larger societal biases.
Only in the sense that they 'reproduce' the broader -ism. The individual act is one of discrimination, the sum of all acts collectively is an *-ism.
> For instance it would be possible for a female owned company to not hire men (female hiring bias/sexism) which would run counter to larger societal biases.
Studies and discussion on this topic are scoped specifically at the societal level for a reason.