Looks like some code that has to be run through a couple JS functions before it's legible. I tried seeing where it actually happens on the site and can't find it. Regardless, it has already been "cracked".

http://www.hulu.com/channels/Action-and-Adventure?ajax=true&...

(That's a link from the article, I can't see anything like that when browsing through the site. It's all plain text for me.)