The point of Get Satisfaction is to give people a way to corral ignorant and unresponsive companies into taking action. This a good thing. Concomitant with doing that, though, is a bit of extra work for responsive companies who are already good at support.

Fried's demands about unofficial badging and so on would destroy the good that GS does. If he can emblazon the page with UNOFFICIAL and LOOK HERE FOR SUPPORT, then what's to stop ShittyCorp from doing the same and pointing people to their own useless support pages?

To an extent, GS has to subvert the official support pages, otherwise it doesn't work. Fried's real argument is "this whole business model annoys me", but instead of just admitting that, he's going on about badges and design.