It's a product that people are willing to pay for and in return people get an accountable manufacturer (or at least a sympathetic community of other buyers) rather than a random Chinese producer. How is this abusing Kickstarter? The market being flooded clearly wasn't enough for them. They're buying exactly what is advertised.

I don't think manufacturers should feel bad for pricing a product comfortably (what a disaster it is when a Kickstarter project underestimates its costs), since anyone is free to undercut them at any time on the same service.