I don't care if they're female or not.
That said, we aren't in that world yet, so celebrating the accomplishments of female founders, and hoping they will serve as role models (or at least inspiration) for others who may feel disadvantaged or inhibited in some way, is probably a good thing.
And our industry sure could use a bit more diversity, so attracting non-male (and/or non-white) people to work in it is a good idea.
And I'm not saying that because it'd be nice to have a few more women around, so things wouldn't be quite as lonely - there's a clear benefit to diversity. See e.g. https://infocus.credit-suisse.com/app/article/index.cfm?fuse...
Why it is especially important in areas that require innovation: http://www.gsb.stanford.edu/news/research/hr_neale_groupdive...
I also had no idea caseorganic was a woman :)
In Kuwait, people went through what the technology industry is going through now. People were so up in arms about women not being treated fairly that the women have been compensated so much people are complaining the other way around now. A man was running against a woman for a government position and his slogan against her was "Was she elected despite being a woman or because she is a woman?" That struck a chord with a lot of people and he annihilated her at the polls.
Additionally, high castes in India frequently complain about the government mandated reservations for low castes and other minorities (example, at the IIT [1]). I remember there was a year when the low caste positions went vacant just because they were reserved for them, while qualified high caste students were rejected.
[1] http://en.wikipedia.org/wiki/Reservation_policy_in_Indian_In...
I care that they're not male.
If you are in favor of more women in tech then say exactly that. Unless you're actually just against men in the tech field, in which case you should just carry on doing what you're doing.