Could you elaborate on the PR beating comment? I feel like I've been under a rock lately.
Bloggers, journalists, and internet commenters started crying like 5-year-old children.
I'm not necessarily saying the backlash was (or wasn't) justified, but it was what it was, and I think this step by Google is a good thing in terms of earning them a bit more trust with that crowd. Whether that's something that actively care about, is anybody's guess.