All that's true, but it's actually one of the reasons I love the site. It's got a funky, homemade feel that I find quite charming. Part of the reason that I'm comfortable contributing my reading information to the site (~500 books so far) is that I don't feel like it's being sucked into a corporate borg. This past year I've been trying to get away from Amazon by replacing the Kindle app on my phone with Moonreader, so I'm really sad to see Goodreads get assimilated.