My experience has been that the Men's Rights Movement's good parts are often what is basically non-radical feminist activism repackaged, and its bad parts are reprehensible. (Note: radical feminism is things like the SCUM manifesto; most feminism isn't particularly radical)
The article does make the important point that there aren't a lot of places for (straight) men to discuss cultural ideas of masculinity and its possible ill effects. (In my experience, gay men often have a better understanding of male dynamics than straight men, and there's more of a cultural discourse about masculinity in some parts of gay culture.)