What, exactly, is "happening"? I'm all for bitcoin, and I think it would be kind of a cool form of currency. Bitcoin is more elegant than standard currency, but many of the interactions that happen with standard currency are not possible with bitcoin.
Right now, the value of bitcoin is in the increase of price in bitcoin. I assume that's what you mean by "happening". That doesn't mean anything. Store owners, starting with online store owners, have to at least start accepting the currency, which they have shown no signs of doing. So again what, exactly, is "happening"?