The problem is men don't read online dating profiles,
they only look at the pictures. It's not just a difficult
and repetitive task, but it's wasted time.
I am a man, and I read every word of ~90% of the profiles I'm interested in enough to visit, and 100% of the profiles I send a message to. So what does that say about your statement? The study you linked to didn't even use OKC, it used two other sites that are structurally very different.I really like OKC. I thought it was way better than any other dating site I looked at. I also found a wonderful woman on it whom I love dearly and who loves me, so I'm perfectly happy.
From your post, it sounds to me like you have a rather narrow viewpoint of what people think about online dating. There are many points of view, and if you want to focus on a niche of people who believe what you believe, that's perfectly fine. But don't go making objective statements like "men don't read online dating profiles" when that's simply not true. "A study that used X number of men and Y number women, looked at eHarmony and match.com and found that ... blah blah blah" is way better and way closer to the truth.
(I'm not a shill for OKC btw, I don't work for them, or know anyone who works for them. I'm just really really happy with their site and the results.)