I agree, but i notice that i find it difficult to act on it, and many with me. Any tips for how to get the "look, i did work" urge out of the way?
Off the top of my head, I'd look at the size of the unit of work and the length of the release cycle. I think Agile processes work best when the work is broken down into lots of small deliverables that meet the INVEST criteria:
http://en.wikipedia.org/wiki/INVEST_%28mnemonic%29
If the team is jointly completing a few shippable things a day, then everybody should have a pretty good idea that everybody else is working. Doubly so if those are actually getting released daily.