I'd imagine that you're suffering because the community in general is a bit skeptical about trademark enforcement issues, and the pump was primed with that Backupify snafu.
The "right" way to have done this would be to form a non-profit and then be accountable for the money raised, however I don't really see the need for raising money where the only cost is a simple website. The commercialization is what leaves a bad taste.
[1] http://tess2.uspto.gov/bin/showfield?f=doc&state=4001:dn...
I learned my lesson. I don't know too much about legal stuff so I'll look into making non-profit. I didn't want to ask for money from people and companies were asking for sponsor World Backup Day. I thought was a nice gesture. Last year, I had a link to bone marrow registry and even had tied the message of being a "backup for a human" to get people to sign up for the registry. I wanted to do something this year, but we ran out of time to settle & create graphics for another cause.
I just wanted it to be a happy and helpful event before April Fool's Day. That is all.