This is exactly what the author is saying about the Silicon Valley hype machine, with notable commissars like Tim O'Reilly. For myself, I'm glad the Baffler is sticking its first pin into this balloon full of hot air.
I understand why this article goes over the heads of most of the readers here. In the seventh paragraph it says "O'Reilly is the Bernard-Henri Levy of Route 101". Do you understand what he means by saying that? Do you know who Bernard-Henri Levy is? Do you know why the Baffler crowd holds him in contempt? Can you give a detailed explanation of the disagreements between the New Philosophers and the post-structuralists? Most Baffler readers can answer these questions, and it is assumed that someone reading the article could fully answer what "O'Reilly is the Bernard-Henri Levy of Route 101" means. If you don't understand that, you won't understand the article, and can not dismiss it other than to say you don't understand it.
As far as verbosity - Noam Chomsky often says if you repeat popular propaganda bromides, you can just stop there. If you say something counter to the cultural hegemony, it will need a long explanation, footnotes, multiple references and so forth. This is one reason articles like this seem long, if he is making a point about O'Reilly, he will have to point to multiple instances of things O'Reilly said, to nail down the case he is making.