Once again, "Black Keys and Mad Men" is different to "your personal history, your friends, what you look like, what your friends look like, what you like, what your friends like, who you talk to, what you talk about, what your friends talk about, which services you subscribe to, where you went to school, where you worked, when you worked, when you graduated, when you began a relationship, when you ended a relationship, your sexual preferences..."

Facebook doesn't need any apologists, least of all from the HN community. Whether the article is linkbait or not, Facebook does need constant critique. Om Malik points out that Facebook Home means a new kind of persistent data-gathering wrapped in a trendy (?) skin that most facebook users will want to try out. It is bad enough that a billion people blithely use their web and phone apps without them having something that sinks its hooks in deeper