I live in Russia and it's amazingly easy. First, everyone here owns a virtual money account. It works like this: you put some money into it and then you can pay your bills (especially internet and mobile phone), small purchases over internet and you can donate it to other users of the system. It is denominated in fiat money and that's what you put in. On every corner there is a device with touchscreen that accepts cash.
And that's where it ends: you can buy bitcoins with virtual money at metabank.ru. It probably talks to mtgox, buys some bitcoin there for you and transfers is. There is no trading involved, you buy for whatever the price is. You can actually buy BTC with CC attached to virtual money account, exactly like PayPal works. The catch is 6% fee.
If you want to trade, you go to btc-e. It supports a plenty of ways to move money into and out of the system. Fees are like 2%.