If there's a fixed supply increasing demand by getting more people involved raises the price, which makes current BTC holders money.
Now if you convince me to get into collectible model trains, say pre-war Lionel models, the supply of which is fixed, that will raise the after-market value of your pre-war Lionel models. Whether or not that increase is significant depends on a lot of things of course.
Ponzi scheme was not what I wanted to say. Pyramid scheme is what I wanted to say.