The author states this without presenting data. He is wrong. In fact, data shows the opposite:
- The exchange rate increase by 5x between February (low of $20) and March (high of $100)
- BitPay alone recorded a merchant transaction volume increasing by 7.6x between February ($687k) and March ($5.2M): http://www.marketwatch.com/story/bitpay-eclipses-silk-road-i... (and this is just BitPay - there are many more Bitcoin-accepting vendors who make sales without using BitPay - so total transactions increased by a lot more than 7.6x, maybe 10x, 20x, who knows)
Therefore the volume of transactions is increasing faster than the exchange rate. How can a Bloomberg article (edit: opinion piece) be so wrong about such a stupid simple fact that can be easily found? https://news.ycombinator.com/item?id=5499377 is right: a lot of journalists get a lot of facts wrong about Bitcoin.
Edit: BitPay is not the only datapoint. Many other metrics and merchants generally show big increases in transaction volume in the short past:
- Estimated volume of USD transactions (attempting to ignore "change"): http://blockchain.info/charts/estimated-transaction-volume-u...
- Silk Road going over 2 years from zero to $2 million/month of Bitcoin revenues: http://arstechnica.com/tech-policy/2012/08/study-estimates-2...
- A bitcoin casino went from 0 to $0.5 million profits in 6 months: http://arstechnica.com/business/2013/01/bitcoin-based-casino...
- Etc