IP mostly, for example, SimCity (2013) was the first (complete) iteration of the venerable series in 10 years. A lot of people (including myself) were interested in an improvement on games we played as kids and teens back with the first SimCity. The marketing, information and videos released ahead of the game indicated a solid and fun game. Fun enough to warrant at least putting up with an always online experience. To me the biggest issue isn't ultimately the online aspect (while I disagree with it, if it really bothered me I wouldn't have bought it.) The big issue is that for a game with a history of reflectively deep simulation and gameplay, this one falls on it's head hard. I've put a few hours into it, the only challenge in the game is fighting against things that are essentially design issues/bugs, not in the challenge of managing a complex and changing city.

Anyways, this is the first EA game I've bought for myself since SimCity 4, first time I actually installed their platform Origin. Actually that points to the interesting reality, the people who buy these games may be simply purchasing a gift.

The same reason why people are customers of TicketMaster, BofA, Comcast, or many of the companies competing for Worst Company in America: While EA doesn't have a whole monopoly on their market, they are an unignorable player.

People hate TicketMaster but they aren't willing to forego a concert to voice their opinion. People hate BofA but they don't know about the great alternatives they have in credit unions. People hate comcast, but sometimes it's the only ISP available. Similarly, EA touches on all of these fronts.

There's a limited number of people who can publish a AAA title. EA is one of those few.

Further, EA's strategy of late has been to acquire IP to which gamers have already developed a sentimental attachment. So you may hate EA, but you really love Commander Shepard, so you do what you gotta do to keep hanging out with her.

I imagine some mixture of.

1) They own a number of franchises that had lots of fanboys before EA got them. The fanboys cling to the hope that EA won't screw it up.

2) They own a lot of sports franchises and in some cases have the only games which are officially licensed by the sporting bodies.

3) There are lots of newer , younger and older casual gamers who have completely different expectations about what they want from a gaming experience.

4) They advertise their games a lot , all over the place.

I am not quite sure but I think it might be along the lines of the fact EA cannibalizes so many studios. If you are a fan of a certain game series and then EA comes in and buys the studio that makes it or the rights to it you are still going to try out the next release of the game. The problem is that EA ruins it almost every single time from what I have heard. You can say that people should know that is going to happen due to their reputation but people will always have hope that it will be different just this time.

EA has a LOT of money to throw at games. They're one of the few publishers that can play at that level and put out blockbuster, ridiculous budget games. People like the polish and shine of big-budget games, some of which are genuinely not possible with less money.

Unfortunately, there's also an aspect that consumers don't get a whole lot of choices. Movies are a decent comparison to that. Why are there so many bad sequels that everyone hates? Cause they still buy tickets. Any movie > no movie.

Plus, EA used to make great games.

Because on the whole they publish some very good games, even the most staunch EA detractor can admit that. The vocal minority isn't an accurate representation of the millions that buy EA games (and they publish some of the most popular games you can buy, particularly their sports franchises like FIFA & Madden).