If you two people are drowning and they grab onto each other, does that increase their odds of survival?
One of the things any lifesaving class will teach you is to always approach a drowning person from behind, because if they can get their hands on you they try to push you under.
It just came to mind as soon as I saw this headline. I read it as TWO COMPANIES WITH ABSOLUTELY DOOMED CURRENT BUSINESS MODELS JOIN FORCES TO ANSWER A QUESTION NO IS ASKING