There is a way to successfully appeal to a broad range of consumers. Target is a master of this. Johnson wasn't or at least felt the scorched earth policy was going to get it done faster.
Too much, too fast for the JCP core consumer.
Too much, too fast for the JCP core consumer.
Well, Johnson was most likely a big part of Target's past and continuing success. He was VP of Merchandising (among other roles across 15 years) at Target.[1] JCP was just the wrong fit I think.
[1] http://abcnews.go.com/Business/wireStory/ron-johnsons-resume...