From what I understand, the article is about two things:
1. Hot swappable components.
Oversimplified, but imagine being able to add / remove CPU and RAM to your server like you can with disk space and USB thumb drives.
2. Shareable resources / load balancing.
If one server is using all its CPU and another is using all its RAM, they can now use each other's resources.
You know how AWS is on-demand, scalable computing? This is the same thing but at a hardware level with CPU, RAM, disk, and network resources.
[0]: http://static.ddmcdn.com/gif/computer-memory-pyramid.gif
They're basically taking the backplane of a motherboard and spreading it across a whole rack instead of inside a single server. Especially memory would take a latency hit if all you do is extend the "cable" length between the CPU and memory, which is why they also need a much faster interconnect.