Hardware is what Apple does best. When I use iOS it always feels half hearted. Like it only exists because Apple needed something to run on their amazing hardware. Never the other way around.
Analysts are people that pretend to know more about running companies than those that do but at the same time for some reason seem to be stuck behind desks writing articles, instead of running a successful company of their own.
Just imagine - What if Apple followed this Gartner 'Advice' from 2006 :)