Ask HN: What software do you use for managing communications with media/blogs?

We've been working on our own internal software here at Miracle Labs for tracking communications with the media, emailing blogs about news for our sites, and putting together press releases.

We were curious what other small-medium startups are using these days? PRWeb? Some good open source solution?

Do you have this problem and just manage it with Gmail? What do you use? Are you looking for tools that make it easier to announce/track/grow your own publicity?

We're debating opening up our tools as a cheap service for startups who don't have a big PR budget. I'd like to get an idea if this is something people want or if they've solved this problem in their own creative ways.

Thanks in advance!