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>I think the target audience is very young. Facebook strategy is probably very long term, playing on the fact that young people grew up with Facebook.

Teenagers were actually shown to be fairly uninterested in Facebook, and are engaging much more with services like Tumblr and Instagram (well, which is now part of FB).

Source: http://business.time.com/2013/03/08/is-facebook-losing-its-c...

I'm not entirely convinced about that strategy. In the long term, them young people's kids are going to see Facebook as their parent's social network. I don't see that being a good thing for Facebook.

I think they already do, and that's why they are using things like snapchat, whatsapp, and tumblr instead.

Which explains the perceived insanity of tumblr posts.

Amongst teens I know (relatives, sample size 4) facebook is decidedly not cool. Too many older relatives and ads. Twitter seems to be their refuge from played-out facebook. Hell, facebook even got old to me, enough to delete my account. And I was old when I signed up.