Whats odd about it is most psuedo-science involves magnets and conspiracy theories and this has neither. I can see a new fresh startup trying one at a time, but trying to innovate by giving it a go without both, seems a bit over ambitious. He really needs to add magnets and the CIA if he wants other alternative scientists to take him seriously.
He does have luminiferous aether, which is a plus.
Also don't waste your time on reverse image searches, I didn't find anything interesting.
On the other hand he is playing games with heat and calorimetry is notorious both semi-professionally and in psuedoscience land as being some hard to interpret stuff. So that is semi-traditional.
If you google him you'll find his G+ which has photos one of which is a scan of some UFO book.