There has been lately some legitimate-looking companies starting options-markets:
http://forexmagnates.com/ig-groups-launches-bitcoin-binary-o...
And also a new funded startup coming: http://siliconangle.com/blog/2013/04/11/coinsetter-the-newes...
And also a new funded startup coming: http://siliconangle.com/blog/2013/04/11/coinsetter-the-newes...