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The article is quite interesting - but what if someone had told you 10 years ago that the New York Times would publish an article using the term "sugar relationships"?

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I'd conclude that they're keeping up with the times

Too bad they're only keeping up with the times when it comes to their lingo, and not with their business model

Times is trying to reinvent itself a lot more aggressively than other newspapers

They even launched two APIs recently. If there's a newspaper out there trying to reinvent itself, that newspaper is the NYTimes.

Actually that newspaper is the Seattle P-I, but okay.

http://developer.nytimes.com

Actually there are more than two APIs...

Are you suggesting that there's an obvious solution that the NYT is neglecting which would solve the problems that they - and every other newspaper - are facing? I'd love to hear it. I'm sure they would too.

Go to an online-only distribution model and charge a premium if you want it in dead-tree format.

If their journalistic skills are so much better than those of the bloggers, then demonstrate that to us.

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